Microsoft to Boost Charity in India
Microsoft Corp. will distribute free software to nonprofit groups to boost charity in India, a company official said Monday.
The
software donation will be routed through a technology assistance
program that India's NASSCOM Foundation is offering in partnership with
TechSoup, a San Francisco-based group that partners in charity work
with companies like Microsoft, Cisco Systems and Symantec.
NASSCOM
Foundation, the philanthropy arm of the trade body of technology
companies operating in India, introduced the program Monday - titled
BiG Tech.
BiG Tech is a Web-based program that allows nonprofits
to apply for free software online. The foundation will charge a fee of
up to 4 percent to the nonprofit groups.
Nearly 35,000 nonprofit groups in India will be eligible for such software donations.
Microsoft sees BiG Tech as another opportunity to push its India strategy that has often tied business moves with philanthropy.
''We think it is going to make a big impact in India,'' said Neelam Dhawan, managing director at Microsoft India.
Microsoft
is a major donor for TechSoup, which runs or partners similar
technology assistance programs across 25 countries outside the United
States.
In the fiscal year 2008, TechSoup aims to distribute $55
million worth of software. The group sees ''an extraordinary
opportunity in India,'' said Mike Yeaton, its global director.
Yeaton
said the BiG Tech program also offers an opportunity for Indian
technology companies to channel their charity through TechSoup to
countries in other parts of the world.


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